Churn Prediction

6min

This model will provide the likelihood of churn for a user of a digital app, based on the activity of the user collected. Data ingestion through Qualetics API is required for this model to return results.
The prediction of churn is based on the activity of the user, calculated in the form of the User Engagement﻿.
At least 3 iterations of User Engagement needs to run to provide an accurate prediction. 
Note: Data Streaming﻿ integration is required for this model. Please complete the integration setup, verify the data connection﻿ and ensure that the streaming is Live﻿ before using this model.
Model Input Parameters
Parameter Name
Parameter Type
Required
Example
actor
Text
Yes
﻿
Rest API Example
JS
var settings = {
  "url": "https://mlapi.qualetics.com/api/datamachine/init?id=<DATAMACHINE_ID>",
  "method": "POST",
  "timeout": 0,
  "headers": {
    ...
    //Add Authorization Headers here
    ...
    "Content-Type": "application/json"
  },
   "data": JSON.stringify({
    "actor": "<ACTOR_ID>"
  }),
};

$.ajax(settings).done(function (response) {
  console.log(response);
});
var settings = {
  "url": "https://mlapi.qualetics.com/api/datamachine/init?id=<DATAMACHINE_ID>",
  "method": "POST",
  "timeout": 0,
  "headers": {
    ...
    //Add Authorization Headers here
    ...
    "Content-Type": "application/json"
  },
   "data": JSON.stringify({
    "actor": "<ACTOR_ID>"
  }),
};

$.ajax(settings).done(function (response) {
  console.log(response);
});
﻿
Model Output Result
Parameter Name
Parameter Type
Example
churn
﻿
﻿
Rest API Output Example
The following output is returned
JSON
{
    "churn": "Churn Likely"
}
{
    "churn": "Churn Likely"
}
﻿
The following output is returned
JSON
{
    "churn": "Churn Not Detected",
}
{
    "churn": "Churn Not Detected",
}
﻿
The following output is returned
JSON
{
    "churn": "Insufficient Data to Predict Churn"
}
{
    "churn": "Insufficient Data to Predict Churn"
}
﻿
Standard Output Parameters
Every Model consists of the following mandatory standard output parameters
input 
The input string required for the model to extract the categories
original input
This is the input provided to the first step in model which is retained across multiple steps in a Data Machine workflow. 
final result
The result of the model executed in the final step of the Data Machine workflow
sessionid
A unique session id that is generated for every execution of a Data Machine which can be used to retain results across multiple sessions
status
The result of the Data Machine execution. If all of the steps in a sequence are successfully executed, a value of "Completed" is provided.  If the execution is interrupted at any point, a value of "Terminated" is provided with the reason for Termination.
﻿

Parameter Name	Parameter Type	Required	Example
actor	Text	Yes

Parameter Name	Parameter Type	Example
churn

Updated 15 Jan 2024

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Find Duplicates

Data Streaming

Churn Prediction

Model Input Parameters

Model Output Result

If Churn is likely

If Churn is not found

If insufficient data is present

Standard Output Parameters